As Feigin hones the Bucks' in-arena and digital strategy, The Giannis Effect is the guide. Michael Red: That's great advice. So, it really is kind of like all of us working together to figure out what the balance is. A, if you werent doing this and I know this is a dream job. Peter: is youve got to have so many opportunities and different variations to really, to really acquire different types of fans. Well, Peter, this has been more than a delight. Thats a good run. We were in this really awesome mode of, oh, this is a startup, like this is a startup. Hey, its a job. Peter: administration, in aviation, in a $3 billion international aviation company, which was just amazing. We heard it straight from. This is why you go to Parents' Night, folks. And maybe 15 years ago, when I was working in Madison Square Garden, my brother was in a parent conference with Mark Lasry and Mark might have mentioned that he wants to look at some teams. Let me just throw this out there. We dont compete against each other in arena revenue and local media revenue. MILWAUKEE Bucks President Peter Feigin helped lead the team to its first championship in 50 years, and now he has the . How does that, and then, with that also because this harkens back, Im old enough, youre old enough even, we remember the Michael Jordan era, he was the greatest player in the world back in his Again, you not only have one of the greatest players ever to play on the planet, but youve also created this culture of retention. I volunteered/got myself pushed into the reset committee of the bubble committee on the NBA to do something that's never been done before. And you know what their experience is? I need socks and I know we're not making them. How do we continue to not only understand it, but monetize it in a very big way? Thats. LinkedIn is the world's largest business network, helping professionals like Peter Feigin discover inside connections to recommended job . At the backdrop of the luncheon were items invented by African Americans. How do we become attractive and bring more companies here and bring more empty nesters and college graduates and make this a really attractive place to live. Whos got next? Lee said. Not like how to just excel in basketball. I always think it comes back. Off the court it is best practice. Peter: it worked in such a great way for me and with a magic wand really evolved into one of the most incredible jobs ever. But he worries about the physical effects of another extended layoff. Its certainly an example of how do you keep the entrepreneurial spirit in an organization and what better way to do it with chicken, and its great chicken. Alex Woodhouse, 34, a photographer and musician who was a three-year starter at Colgate, joined the game in his mid-20s at the urging of a friend. We are going to put in the notes Peters email address because he was kind enough to give us that. "I got to tell you the enthusiasm Peter has brought to the city has been brought right back. You know what I mean? Michael Red: Giannis Antetokounmpo and that team is so special to watch. Id like to do that ring ceremony for hourly staff every day and the world would be a good place. His own social presence is so valuable, is so great. We have large sections that you never think about 10 years ago that people hang out at a bar, never have a seat, never, standing room only. What the heck do we do, like everybody else? That the only option we really had was to build grassroots and build relationships and take time across the entire community. We thought we were a progressive, pretty forward thinking organization. He's the president of the Milwaukee Bucks and he's a native New Yorker. That's the way we think about it. John: Just for a fun look, for our listeners sake. We sponsored Brook, the Lopez twins and you have Brook on your team, another great kid. Well, I think again, it kind of goes back to we thought we were this awakened organization because our percentages looked good. Hes the president of the Milwaukee Bucks and hes a native New Yorker. Just my own exposure was mixed in what are best practices for centralized services. And I don't know how many people know this, towards the end of his life, he really kind of did exhibitions, talks, and meetings literally until the day he almost died and traveled the country and the world as really kind of an incredible role model with an incredible story. It would be fun to own a hundred McDonalds franchises and you guys would be great at that. While previous owner Herb Kohl, the five-term U.S. senator from Wisconsin, stood in high regard in Milwaukee, the franchise had begun to slip. I can't even imagine what these guys are going through.". We were together in high school. And that's tough, too. The facilities part was easy. He's going to sell the team. In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. John: Right. That is like what you live for. This kind of like, "Why are we looking at other people's metrics? Proud of him and all the success. Youre unbelievably inspirational. And I think he's going to sell the team. I've got two brothers, my mom, my other family member. We've made it really authentic and localized with what our food and beverage offerings are going to be. Peter: Weve been married like a hundred years. Before life as we knew it went on hiatus in March, Peter Feigin was occasionally returning to New York from Milwaukee for weekend visits and to rejoin The Run, which has become multigenerational. When you are visioning this out, like you just said, human capital, a new physical capital, on the court, off the court, what were you using both singularly as you, as Peter Feigin goes, but also with your partners and the private equity guys, what were you using as your role model? Being able to play ball with your son is kind of like the best of the best, Peter Feigin said. And I love your brother. We call it volundeering. John: No question. Got it. The Giannis Effect has been a product of the digital age. We've gotten through conversations. And you immediately go into, "What does this look like? Its incredible and not many people get to do it, lets be honest, when you get to actually live your dream and go to the top. Peter Feigin: Yeah, I think I moved, I graduated from college and had a job, had an opportunity for a job that was kind of nuts. Where does it sit? With a B? Woodhouse recalled asking him. You start and now talk about the major, like you said, you got a great human capital person, you got a great CFO. And we're going to be the No. Ive never seen less arguing in a serious pickup game, said Adam Keefe, a former N.B.A. Number one, growth is so exponentially outside the us, which is like really interesting for NBA basketball, for participation, for media, for social consumption. The way it works is they closed in April. I have an identical twin brother who's the headmaster of a school in New York City, that all of Wes Edens' and Marc Lasry's kids went to, who were two owners of the Bucks. You end up with a Jew holiday, who is this incredible, understated, all star. I think to be successful here and take it from a very fast talking, sometimes lazy speaking New Yorker, who swears too much and does everything. It was July. We screw around a hell of a lot, but let me tell you, if one of our guys was in trouble, if we need to circle the wagons, if they need advice on evaluating something they're doing, they know that it's extremely objective, it's immediate, and that's what we do here. Theyre going to look at that ring forever and remember that. But the overarching is how do we maintain kind of championship caliber excellence, like across the business and across the team. By Gabe Friedman October 2, 2017 2:58 pm. Donations to the school can be turned into compensation. I don't know, being able to be a business person and kind of get away from your day job and go into a data room of a pro team seemed just the greatest thing I'd ever experienced. I think Wes Edens and Aaron Rodgers had been friends for awhile. Michael Red: And so, through all of the minutiae and all of 2020 and now going into the new season, which we're in now, managing to still focus the organization on winning the championship. Obviously, your assistant help set this up. And remember, betting on yourself is the secret to your success. We pivoted and our kids were able to finish high school in New York and we made it work and now weve been Wisconsin residents from New York City, which is a whole other interesting transition. You can always have free coffee. Peter: Yeah. And from your perspective, how was the bubble? So, we stopped having basketball games and we stopped having concerts and we stopped. If you're going to go look at teams, grab my brother. But in a short period of time, the prospect and the opportunity of just not running a team, but kind of building a city and the real estate and the expansion and kind of where Milwaukee was as a city and kind of an inflection point was just kind of one of these miracle situations. Youre going to have to work your butt off because its work. It found him. Twin brothers Peter and David Paul are best known for their role in The Barbarians (1987). Talk about that process. If you have a partner in life, they'd better be a teammate. If you've been that lucky and you've been that blessed then you've got to share. It's about doing things for the right reasons. As you said, because of your mom and dads background, and because you had some of the rock stars of industry, as you say, Masters of the Universe, as your partners, you got to meld your experiences, your parents coaching, and then the rock stars came and they were also, you got a perfect soup of business experience to create this amazing success story. Talk a little bit on a fun topic, when I was reading up about you and the team and everything else, I read about this new venture you guys got going over in Wisconsin called the Cluckery and I got hungry looking at the website and looking at the menu. Peter Feigin: And you create this really confusing, frustrating, challenging environment that, Mike, when you were playing, maybe you had a few performance psychologist. 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